Swami Vivekananda has rightly said,
“All power is within you; you can do anything and everything. Believe in that.”
Hey, I am Som.
Driven to build what truly matters.
I’ve always believed the best companies are born from real gaps, not trends. My journey as an entrepreneur has been about spotting those unmet needs, backing them with conviction, and building businesses that solve meaningful problems at scale.
Over the years, that path has shaped me into a solo woman founder, a serial entrepreneur with two successful exits, and the builder of Assiduus Global, a company that has gone on to earn global recognition through milestones like the WEF New Champions Community, FT and Deloitte rankings, Nasdaq features, and a landmark pre-Series B raise.
I’m relentless about customer success because lasting businesses are built on trust, outcomes, and real value. For me, success is measured not just by growth, but by the people empowered, the opportunities created, and the change that continues long after the milestone has passed.
From Building To Empowering
For me, true legacy is measured not just in ventures built but in lives touched. I care deeply about creating opportunity, sharing knowledge, and giving back in ways that go beyond business. As a solo woman founder building a global company, I have come to believe that impact grows most when success is shared with others. The more life teaches me, the more I value kindness, responsibility, and the quiet work of uplifting people wherever I can. If something I build can create hope, confidence, or a better path for someone else, that means more to me than any title ever could.

Dreamer
Early 2000s
With only a few hundred rupees, I left home to study management in Bangalore and later pursued higher studies in the US. That leap of faith began a journey fuelled by grit, resilience, and an unshakable dream. Long before there was any title, milestone, or recognition, there was simply the belief that life could be built differently with courage, conviction, and a willingness to begin from very little.
Creator
Entrepreneurship Journey
What began as a dream slowly turned into action, conviction, and creation. Over the years, that path shaped me into a solo woman founder, a serial entrepreneur, and the builder of ventures rooted in purpose and scale. Each chapter taught me to trust instinct, stay grounded through uncertainty, and keep building for impact rather than applause, always choosing substance, resilience, and long-term value over quick validation.
Achiever
Milestones
My first two ventures were acquired, but real scale came with Assiduus Global. From an idea to one of the world’s leading AI-powered cross-border e-commerce companies, we now partner with 150+ brands across 20+ countries. The journey has also included Assiduus becoming part of the World Economic Forum’s New Champions Community, a $25 million pre-Series B round, and my graduation from Harvard Business School’s OPM program.

Latest Publication
Stories From New India:
Policies, Hope And Change
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“Stories from New India: Policies, Hope and Change” narrates stories from across India that resonate with the very soul of this nation, including stories that have taken me across the length and breadth of India, reflecting what India truly stands for.

Top 100 Women
Strong Her VC
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Most Influential Women 2023
Business World
3rd
ENTREPRENEURIAL VENTURE
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3
TIMES TedEx SPEAKER
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10+
BUSINESS AWARDS CONFERRED


















